It’s the middle of week 3 for this personal yet public experiment and this last seven days was a doozy.
I’ve been working with a business advisor, Jim, on financial projections and presentations for PimpMyPooch to show to potential investors, most of whom he will personally introduce me to. I am not a “numbers” person. If anything, I’m a pictures and cookies person (although no more cookies except on Sundays), and I have spent the last few weeks refining very detailed financial statements for the next five years. I liken it to beating myself on the head with a brick.
But it’s completely necessary and important for any business owner, entrepreneur, and yes, even artists, to be able to do and understand. Financial projections (a.k.a. “goals”) gives you a road map on how to run your business. And investors need to see that you know how to run your business.
So my week was spent preparing to meet and present to, let’s call him “Jerry,” Jim’s friend, this past Tuesday. Even though I crushed it, and Jerry loves the idea, is obsessed with dogs, and gets the business, I didn’t get the feeling that he would invest. He’s more interested in real estate, so, whatever.
Sure I spent a minute feeling bit dejected, especially because Jerry had seen an earlier iteration of the project and expressed extreme interest, but my attitude is that this will get funded with the right people, and every no gets me closer to the yeses.
See, there can be no emotion in business. That’s what art is for. Business is, well, business. It’s numbers, it’s speculations, it’s bottom lines, gross margins, gross earnings, and, well, sometimes just gross.
The reason for me going on about this is because whatever business you’re in, it is a business. Plain and simple. If you’re in the entertainment industry, you’re probably some kind of artist— an actor, writer, director, makeup artist— so you’re probably filled with neuroses and angst most of the time about why it’s so hard and do they like me and why didn’t I get a meeting and why didn’t I book it.
Guess what. It’s not about you. It’s called Show Business for a reason. It’s about all the same stuff any business is about. Same for any artistic profession. Same for any business, be it online, a restaurant, a dog grooming business, you name it.
So if you let you emotions get in the way, your feelings run you, you’re going to make people run the other direction.
But if your attitude is that of any good business person, that success comes from overcoming obstacles, then when something doesn’t work out, you have the ability to move past it and focus on what you need to get done. There’s a saying in business when things don’t work out: “Ok. Next.”
There’s always something next. Like my presentation for a large group on the 27th. And then whatever’s next.
So… What’s next for you?